One-Third of March Madness Bettors Plan to Bet More on the Tournament This Year, Reveals New CouponCabin.com Survey
–Almost Two-in-Five Employed Workers* Plan to Watch March Madness Games While at Work; 45 Percent Have Spent Time Researching Matchups While On the Job–
WHITING, Ind., March 7, 2012 – Let the madness begin. With March Madness Selection Sunday just days away, a new CouponCabin.com survey reveals that one-third (33 percent) of U. S. adults plan to watch at least one March Madness game this year, with men (48 percent) being significantly more likely to do so than women (20 percent). The stakes for betting on the tournament will be higher this year, as 31 percent of those who plan to bet money said they plan to bet more money than in years past. Overall, more than one-quarter (26 percent) of those who plan to watch said they plan to bet money on the tournament. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from February 23– 27, 2012, among 2,307 U.S. adults ages 18 and older.
Those wagering on the tournament know that the odds of picking winners of so many games can be challenging. In fact, more than four-in-ten (43 percent) of those who have bet on March Madness said they have never won any money, and 62 percent said they have lost money. On the flip side, 22 percent said they have won between $1 and $50, while 17 percent said they have won $201 or more.
Those betting on March Madness will likely be watching the games closely, and many others will follow the action from the workplace. Of employed adults1, nearly two-in-five (38 percent) said they plan to watch March Madness games at work, whether on their computer or on a TV in the break room. Others are willing to forego work to watch the games. Nearly one-quarter (24 percent) said they would skip work to watch March Madness games, either using paid-time-off (13 percent) or if they knew they wouldn’t get caught (11 percent).
Not only do employed adults1 use their office hours to watch the games, they also spend time researching match ups while on the job. Forty-five percent said they have spent time researching March Madness matchups while at work. Twenty-one percent said they have spent more than two hours, 23 percent said they have spent between one and two hours.
“March Madness is an exciting time of year for many sports fans, but the cost of lost productivity at work can be high,” said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “If you’re going to be distracted by the tournament, make sure it doesn’t affect the quality of your work and cost your company losses in productivity. Use your time away from work to follow the games or talk to your manager about taking time off to enjoy the matchups.”
This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from February 23 – 27, 2012, among 2,307 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj, firstname.lastname@example.org.
CouponCabin.com is a leading online destination for coupons including online coupon codes, printables, grocery coupons and more. Shoppers have saved nearly $250 million since 2003 and with the largest selection of coupons guaranteed to work, CouponCabin is the best place to start searching for savings. The average user saves $19 in just 80 seconds on the site. With customized email newsletters, browser savings alerts, new coupon alerts and more, shoppers will never miss out on a great deal with CouponCabin. For more information, please visit http://www.CouponCabin.com.
*Employed U.S. adults who plan to watch at least one March Madness game this year.