More Than Six-in-Ten U.S. Adults Report There is Such a Thing as Being “Too Green,” Finds New CouponCabin.com Survey
–Some “Green” Efforts Pay Off as Three-in-Four Agree They Have Saved Money By Implementing Green Practices at Home–
WHITING, Ind., April 18, 2012 – While Earth Day marks an annual observance of going “green,” some Americans agree you can take it too far. According to a new survey from CouponCabin.com, more than six-in-ten (64 percent) said they believe you can be “too green,” otherwise known as embracing extreme, life-altering habits that can do more harm than good. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from April 5th – April 9th, 2012, among 2,229 U.S. adults ages 18 and older.
Topping the list of actions that people think are “too green”, with 72 percent of U.S. adults citing it, is rarely taking showers to avoid wasting water. The following were also named as “too green” tactics by U.S. adults:
- Being a “freegan” (i.e. dumpster diving for clothes, food and/or other items) – 68 percent
- Reusing plastic baggies (even when dirty) to avoid creating waste – 53 percent
- Not doing laundry regularly to save on energy costs – 52 percent
- Not using cleaning products due to toxicity – 35 percent
While extreme tactics to go green might do more harm than good, many U.S. adults report that they embrace green living. In fact, 71 percent of U.S. adults agree that they make an everyday effort to live a greener life. Oftentimes, that can mean real savings, as 75 percent agree they have saved money by implementing green practices at home.
When asked how much they think they’ve saved in the last two years by implementing green practice in their homes, U.S. adults said the following:
- $200 or less – 58 percent
- $201 – $500 – 22 percent
- More than $500 – 15 percent
“The payoff from implementing green methods at home can be tough to measure, but is often a win-win,” said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “Not only are the savings a great benefit, but you’re also helping to conserve resources and be friendlier to our planet.”
U.S. adults cited a wide variety of green methods they’ve employed at home to save money, including:
- Turned off lights when I leave a room – 87 percent
- Used CFL light bulbs- 58 percent
- Used and/or purchased Energy Star appliances – 57 percent
- Reused plastic water bottles – 55 percent
- Unplugged chargers and adapters for electronic devices when not in use – 54 percent
- Set a programmable thermostat to lower and raise temperature appropriately – 44 percent
- Turned down hot water heater temperature – 35 percent
- Used LED light bulbs – 35 percent
- Used at-home water purifier – 27 percent
This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from April 5th – April 9th, 2012 among 2,229 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj, firstname.lastname@example.org.
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