Forty-Two Percent of Parents Plan to Buy Electronic Gadgets for the Upcoming School Year, Finds New CouponCabin Survey
–Computers, Mobile Phones and Tablets Are Top Required Tech Purchases for Back-to-School–
WHITING, Ind., July 25, 2012 – As another school year approaches, the demand for electronics in the classroom may make budgeting for school supplies difficult. A new survey from CouponCabin.com reports that 42 percent of parents plan to buy new electronic gadgets, such as laptops, tablets, cellphones and e-readers, for their children for the upcoming school year. In addition, nearly half (49 percent) of parents said their children’s school requires them to purchase certain electronic gadgets for learning purposes. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from July 13th – July 17th, 2012, among 2,037 U.S. adults ages 18 and older.
When asked which of the following electronic gadgets, if any, their children’s school requires them to purchase, parents with school-age children said:
- Computer – 24 percent
- Mobile phone – 20 percent
- Tablet – 19 percent
- E-reader – 9 percent
- Other – 5 percent
- None – 51 percent
With parents feeling the pressure to buy electronic gadgets for school use, 75 percent said they are at least somewhat overwhelmed with the cost of buying tech devices for their children. With 78 percent of adults planning to spend $500 or less per child on their back-to-school shopping, fitting these electronic devices in the budget will be a challenge.
Many parents will schedule their back-to-school shopping to save as much as money as possible. More than half (55 percent) of those who did any back-to-school shopping last year plan to do their shopping earlier this year. Thirty-seven percent of parents who plan to do back-to-school shopping this year would consider waiting until after the school year starts to save money.
“Since many schools require students to posses certain electronic gadgets, many parents are deciding to do their back-to-school shopping early to best budget their spending”, said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “Parents that start shopping sooner rather than later have the luxury of time to seek out the best possible discounts on all kinds of items.”
When asked what their total budget is per child, U.S. adults who plan to do back-to-school shopping this year said the following:
- $100 or less – 27 percent
- $101- $200 – 26 percent
- $201 – $500 – 25 percent
- More than $500 – 7 percent
To save on back-to-school shopping, check out CouponCabin.com’s back-to-school coupons: http://www.couponcabin.com/back-to-school/coupons.htm
This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from July 13th – July 17th, 2012, among 2,037 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj, firstname.lastname@example.org.
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