U.S. Adults Plan to Spend More on Fall Fashion Shopping This Year, Finds New CouponCabin Survey
–More Than One-Quarter Will Shop for More Clothes For Themselves This Year–
WHITING, Ind., August 8, 2012 – The summer sun is still shining, but many U.S. adults report they are ready to open their wallets for the upcoming fall fashion season. A new survey from CouponCabin.com reveals that U.S. adults plan to spend more on fall clothes this year compared to last year. Nearly one-in-five (19 percent) plan to spend more than $250 on fall clothes for themselves this year, compared to 15 percent who said the same last year. In addition, 7 percent will spend more than $500 compared to 5 percent who said the same last year. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from July 26th – 30th, 2012, among 2,207 U.S. adults ages 18 and older.
Not only do U.S. adults plan to spend more on fall fashions this year, they also plan to buy more items. More than one-quarter (29 percent) of those who purchased fall clothes last year will shop for more fall clothes this year.
When it comes to what will be filling their closets, many shoppers factor in high fashion when making apparel-buying decisions. More than one-in-ten (13 percent) plan to take fall fashion trends like over-the-knee boots, geometric prints and printed denim into consideration when shopping for clothes this fall.
“Regardless of what apparel items consumers plan to buy this upcoming season, it’s encouraging to see that more people are comfortable spending money on non-necessity items,” said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “Fall shoppers will keep that spending in check, though, as many who have families put expenses for their children’s fall needs before their own.”
Children rule the roost when it comes to fall spending. Nearly three-in-four (73 percent) of parents with children living at home said they don’t spend more money on fall clothing for themselves than they do for their children. On the flip side, 13 percent said they do spend more on fall clothes for themselves than their kids.
School supplies like folders, pens and backpacks will also dominate fall shoppers’ budgets. Fifty percent of parents with children living at home typically spend more on back-to-school supplies for their children than on fall clothing for themselves. Thirty-one percent said they don’t, while 10 percent aren’t sure.
This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from July 26th –30th, 2012, among 2,207 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj, firstname.lastname@example.org.
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