The onslaught of coupon and daily deal websites has brought couponing into an entirely new arena. Shoppers can score incredible discounts on standard items like clothing, travel and restaurants but we’ve noticed that the coupon craze has branched out into unusual territory: plastic surgery and other medical procedures.

In a recent survey, we addressed the topic of using coupons for plastic surgery or other medical and cosmetic procedures. The surprising result: nearly one-in-four U.S. adults (23 percent) would consider getting plastic surgery if cost weren’t an issue.

Women were more likely than men to indicate this, at 28 percent and 18 percent respectively. A smaller amount of U.S. adults (15 percent) said they would consider getting plastic surgery, regardless of cost. Additionally, 5 percent have already used a coupon or daily deal for a medical procedure.

While less expensive than standard plastic surgery, cosmetic procedures like chemical peels, Botox and others can be costly as well. To help offset that cost, nearly one-in-ten (9 percent) women ages 18-44 said they have used a coupon or a daily deal to help pay for a cosmetic procedure.

Of those who have used a coupon or daily deal for a cosmetic procedure, many were able to achieve significant savings. When asked approximately how much money they saved, respondents said the following:

• Under $100 – 48 percent
• $100 – $149 – 12 percent
• $150 – $499 – 17 percent
• $500 – $1,499 – 10 percent
• $1500 or more – 13 percent

Coupons and daily deals are not only being used for cosmetic enhancements, but also for routine medical procedures. Five percent of U.S. adults said they have used a coupon or a daily deal for a medical procedure like a teeth cleaning or doctor’s visit. Of those who have used a coupon for a medical procedure, 34 percent said it was to help fill in gaps in medical insurance coverage.

We’ve seen that many people are taking advantage of the discounts offered by coupons and daily deals to enhance their appearances and maintain their overall health. Others may be more cautious about using such offers. No matter what side of the fence you’re on, it’s important to read all the fine print before using a coupon or daily deal for a procedure on your body.