Woolite is a well-known brand of laundry detergent owned by Reckitt Benckiser. With Woolite, you can count on a safe, reliable and gentle washing experience. All products are softly scented and can be trusted on even your most delicate items. Lacking in harmful ingredients, it protects fibers while staying mindful of the environment. Woolite products will keep your clothes looking like new without causing color fade or shrinkage. Check out the handy tip section for a list of pointers on how to keep your household clean and happy.