New Survey From CouponCabin.com Reveals How Hair Color is Tied to Money and Lifestyle
– White-Haired U.S. Respondents Report Highest Percentage in Likelihood to Take Financial Risks; Red Headed Respondents Report Lowest Percentage In Having A Six-Month Emergency Fund –
WHITING, Ind., January 31, 2013 – How much does appearance factor into lifestyle? According to a new CouponCabin.com survey, hair color, while just one physical characteristic of many, may be an indicator of certain financial and lifestyle decisions. The survey reveals how blondes, brunettes, gray-haired, red-haired respondents*, white-haired respondents, and black-haired Americans stack up financially and socially. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from January 14th – January 16th, 2013, among 2,050 U.S. adults ages 18 and older.
Financial Risk Taking
When it comes to going out on a money limb, white-haired respondents reveal the highest percentage when asked how often they take calculated financial risks. Nearly half (49 percent) of white-haired respondents report they at least sometimes take financial risks like borrowing for short-term investments or seeking out unique and high payout investments.
Black-haired Americans were next in line at 42 percent, followed by blondes (41 percent), brunettes and red-headed respondents, (both at 35 percent) and lastly by gray-haired Americans (31 percent). [Read more...]