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66% Say Homeownership Is Out of Reach, But Many Renters Still Expect to Buy

Last Updated: April 22, 2026

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Homeownership still carries emotional weight in the United States, but for many adults it no longer feels realistic.

According to this CouponCabin survey, more than 66% of respondents said homeownership is no longer an achievable part of the American dream. Higher housing costs and personal financial pressure have pushed many people to rethink what ownership means and whether it still belongs on their near-term plan.

  • The Dream Has Slipped, But It Has Not Disappeared

    The clearest tension in the survey is simple: people are more discouraged about homeownership overall, but many renters have not given up on buying.

    Nearly 49% of renters said they still believe they will one day be able to afford a home. At the same time, 73% of renters said the main reason they had not bought property was the economy or their personal finances.

  • Who Still Plans to Buy

    Even with that pressure, 47% of respondents said they planned to buy a home in the next year.

    That number matters because it shows the market is not just split between owners and locked-out renters. There is still a large group trying to move forward, but likely doing so with tighter budgets and less room for error.

    For people in that position, financial readiness matters more than market optimism. The real question is not whether rates might improve. It is whether debt, savings, and credit are strong enough to support a purchase when the opportunity appears.

    Homeowners Are Staying Put and Upgrading Instead

    The survey also showed a clear pattern among current homeowners: most are not looking to sell.

    More than 65% of homeowners said they did not plan to sell in the next year. Roughly 49% also said they did not believe housing prices would come down this year.

  • Instead of relocating, many owners appear to be directing money back into the homes they already have. Nearly 55% said they planned to start a major home-improvement project in the next year. The most common planned spend fell between $35,001 and $50,000, while more than 7% expected to spend between $100,001 and $150,000.

    That is the behavioral shift that matters. When owners do not like the selling or buying environment, renovation becomes the alternative.

  • Renters Are Improving Too, Just Differently

    Renters are also spending to improve their spaces, but their shopping habits look slightly different.

    Among renters planning improvements, Home Depot ranked as the most popular hardware store. Local hardware stores came in second, tied with Lowe's. That suggests renters still value neighborhood convenience and familiarity, even when national chains dominate on price. Home Depot coupons and Lowe's offers both provide impressive ways to save.

    Among homeowners, value appeared to matter more directly. Home Depot was viewed as the hardware store with the best prices, followed by Lowe's, and both clearly led as the top destinations for project materials.

  • What the Survey Really Shows

    The strongest takeaway is not just that homeownership feels harder. It is that Americans are adjusting their behavior around that reality.

    Some renters still expect to buy, but many know the path depends on stronger finances. Many homeowners are choosing renovation over relocation. And both groups are still spending on home-related needs, even if they are approaching those decisions from different starting points.


Survey Method

This survey was conducted on behalf of CouponCabin on July 1, 2025, among 1,003 U.S. adults.

Whether you’re a renter or a homeowner, you can maximize your savings on home essentials at CouponCabin. Home Depot promo codes and Lowe’s coupons can increase your savings. Do not make a purchase without applying these deals to your order.

Melanie Lowe

By Melanie Lowe
Chief Savings Expert
🗓️ Savings Expert Since July 2014
📍 Chicago, IL