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Everything We Know About the Sephora Savings Event

Last Updated: April 14, 2026

Beauty

The Sephora Savings Event is one of the most highly anticipated shopping events. Twice a year, Beauty Insider members can get up to 20% off popular brands like Benefit Cosmetics, Fenty Beauty and Urban Decay. Here’s what we know about the sale and how to capitalize on deals with Sephora coupon codes.

  • What is a Beauty Insider?

    Beauty Insider is the rewards program at Sephora, and it’s completely free to join. Members earn one point for every $1 spent and receive access to seasonal discounts, free shipping and free samples. Beauty Insider is the first level of the program, but if you spend a certain amount of money in a single calendar year, you can advance to VIB or Rouge status. Here’s how each level of the rewards program works:

    • Beauty Insider. Beauty Insider is the first level of the rewards program. Free to join, this level comes with Beauty Insider Cash, yearly promotions and free shipping.

    • VIB. VIB is short for Very Important Beauty. This is the second tier of the rewards program. It can be reached when a member spends $350 in a single calendar year.

    • Rouge. Rouge is the third and final tier of the rewards program. Members can reach this level by spending $1,000 in a calendar year. It comes with the most benefits, including Rouge Rewards.

    How do I sign up for the Beauty Insider program?

    You can sign up to become a Beauty Insider on the Sephora website. As we mentioned, the program is free to join and it only takes a few seconds to begin earning rewards.

    Do Beauty Insiders get 20% off?

    Beauty Insider members can get up to 20% off during the Sephora Savings Event (and during a few other sales). Here’s what we know about the Sephora Savings Event.

    When is the Sephora Savings Event?

    The Sephora Savings Event takes place twice annually. Shoppers can find the sale once in April during the spring and once in November during the holiday event.

    How does the Sephora Savings Event work?

    The Sephora Savings Event advertises three different discounts and three different shopping periods based on the three tiers of the rewards program. Rouge members receive 20% off, VIB members get 15% off and Beauty Insider members get 10% off. Rouge members receive early access to the sale followed by VIB members and Beauty Insiders.

    • 4/10-4/20: 20% off for Rouge members
    • 4/14-4/20: 15% off for VIB members
    • 4/14-4/20: 10% off for Beauty Insiders
    • 4/10-4/20: 30% off Sephora Collection items for everyone

    Shoppers can use the code SPRINGSALE to get the discounts above. However, there are cart limits. For example, shoppers are limited to purchasing one Dyson item during the sale with the code. If you try to purchase two Dyson items, the code will not work.

    You’ll receive the highest level of savings if you’re a Rouge member, but even Beauty Insiders can save a ton of money on name-brand makeup, skincare and haircare. Some of these products rarely ever go on sale, so a 10% discount is a big deal in the beauty world.

    How can I save more during the sale?

    Getting approved for a Sephora Credit Card comes with a strong welcome perk, including 25% off the first order, plus 4% back in rewards. The smarter move, though, is knowing when not to use it.

    Sephora only accepts one promo code at checkout, so that cardholder discount cannot be combined with the SPRINGSALE offer. A better strategy is to use the seasonal sale code on orders to secure the 15% or 20% Beauty Insider discount, then hold onto the 25% card offer for a separate larger purchase. Just keep the deadline in mind because that introductory discount expires 30 days after approval.


Sephora Savings Event

The Sephora Savings event takes place twice a year. For more information on upcoming Sephora Sales, check out our Sephora Sales Calendar, and don't forget to scan Sephora coupons before placing an order.

Melanie Lowe

By Melanie Lowe
Chief Savings Expert
🗓️ Savings Expert Since July 2014
📍 Chicago, IL